Solution Generation

Explores multiple lightweight solutions for the identified problems through evaluative research. The team derisks the project by inexpensively identifying solutions to pursue and running several low-fidelity experiments to validate their value.

Solution Prioritization

Iteratively refines the potential solutions through experiments and validation testing. Further balances how viable, feasible and desirable the solution is to pursue. The team is able to begin implementation with confidence and alignment on the right product to build.