RESOURCES
Product Development Events
Crafted is committed to bringing the tech community together, both in Denver, Colorado through local events and nationally through virtual meetups. From exclusive executive dinners to educational webinars, we love to meet other product development professionals and share our expertise. See below for upcoming events and be sure to check back as this page is updated on a frequent basis. We look forward to collaborating with you!
The Discovery Debate: Is Product Discovery Worth the Investment?
Product discovery is often hailed as the cornerstone of building successful products—but is it always worth the time and resources? Join us for The Discovery Debate, where a panel of seasoned product experts will dive deep into the pros and cons of product discovery.
We’ll explore questions like:
How does product discovery impact speed and efficiency in the product development lifecycle?
What are the common pitfalls that can derail discovery efforts?
When does discovery deliver the greatest value—and when might it be overkill?
Whether you’re a believer in robust discovery processes or a skeptic who values rapid execution, this webinar will offer fresh perspectives and actionable insights. Don’t miss this chance to engage with industry leaders and elevate your approach to building products.
Who should attend?
Product managers, designers, engineers, and anyone involved in the product development process looking to maximize efficiency without sacrificing innovation.
Reserve your spot today!
[Webinar] Get off the SaaS Rollercoaster: How to Stop Burning Cash, Careers, and Companies
Missed it? Watch the webinar: Get off the SaaS Rollercoaster
Is your SaaS company caught in a vicious cycle of high highs and low lows? You’re not alone! The past year of economic fluctuations and uncertainty put many companies on a rollercoaster. But there’s hope!
In this talk, join product development experts from Crafted as we analyze the great shift from abundance to scarcity in SaaS. We provide a new framework to create successful software products that resonate with users and boards. Using this framework, we analyze case studies to show how value-oriented decisions supercharge your company’s products while allowing you to “default alive” and get off the rollercoaster. This event is part of Denver Startup Week 2024.
[Webinar] The AI Dilemma: Build or Buy? Chart Your SMB's 2025 Tech Strategy
SMBs are uniquely positioned to move quickly to add AI to their growth and value prop strategies. But deciding whether to build or buy and customize a tool to quickly drive new revenue can be an overwhelming choice.
Join Kyle Brill, Head of Engineering at Crafted, and Angela Green Urbaczewski, AI Implementation Strategist with RevOppAI, as we weigh building from scratch versus customizing off-the-shelf solutions like chat, apps, and predictive models to get your AI value-add ideas in the hands of customers faster.
Product in Practice
The "Product in Practice" session at Denver Startup Week is perfect for entry to mid-level product managers seeking hands-on insights and actionable advice. Engage with seasoned PMs (including Crafted’s Head of Product Laura Poatsy) who share their experiences and strategies for tackling everyday challenges in product management.
Whether you're dealing with roadmap development, stakeholder management, or user experience optimization, this session provides valuable tools and techniques to enhance your skills and succeed in your role. Ideal for those looking to bridge the gap between theory and practice in product management. This event is part of Denver Startup Week 2024.
Location: TBD
Embracing Vulnerability and Transparency
In the high-speed world of entrepreneurship, authentic leadership is your secret weapon. Join Bridge Entrepreneurs Network Advisors and top Colorado entrepreneurs (including Crafted’s own Adam Oliver) as they delve into how authenticity, vulnerability, and transparency can transform your leadership style.
Discover how these qualities can build trust, inspire your team, and create a thriving work culture. Don't miss this chance to elevate your leadership game! This event is part of Denver Startup Week 2024.
Get off the SaaS Rollercoaster: How to Stop Burning Cash, Careers, and Companies
Missed it? Watch the encore webinar: Get off the SaaS Rollercoaster
Is your SaaS company caught in a vicious cycle of high highs and low lows? You’re not alone! The past year of economic fluctuations and uncertainty put many companies on a rollercoaster. But there’s hope!
In this talk, join product development experts from Crafted as we analyze the great shift from abundance to scarcity in SaaS. We provide a new framework to create successful software products that resonate with users and boards. Using this framework, we analyze case studies to show how value-oriented decisions supercharge your company’s products while allowing you to “default alive” and get off the rollercoaster. This event is part of Denver Startup Week 2024.
Food Truck Feedback: Taste & Test with Crafted & Truckster
Join Crafted and Truckster for some free food and participate in live user validation. While you chow down from one of our favorite food trucks, we will conduct and showcase the basics of user validation testing and lean experimentation. This event is part of Denver Startup Week 2024.
Colorado Product + Crafted Happy Hour
Join Colorado Product and Crafted for a night of networking and conversation at Blanchard Family Wines in Downtown Denver, located in the Dairy Block.
Meet fellow product managers and leaders, bond over shared challenges, and share your own successes and lessons learned. Discuss the latest trends and best practices in product management, and exchange ideas with like-minded professionals.
[Webinar] Death of the Product Roadmap
Missed it? Catch a recording of Death of the Product Roadmap
In today's fast-paced market, the traditional product roadmap is becoming increasingly obsolete. Static plans can't keep up with the dynamic nature of customer needs, the speed of technological advancements, or constantly shifting economic pressures.
Join experts from Crafted and ProKanban.org as they explore how to start the shift from rigid roadmaps to adaptive, customer-focused strategies that prioritize feedback, innovation, and responsiveness. We'll dive into real-world examples of companies that have successfully killed their roadmaps, replacing them with flexible, value-driven approaches that manage risk while better aligning to customer needs. Discover how letting go of the old can lead to building products that truly resonate with your audience—faster and more effectively.