The Balanced Team
We are a team of seasoned product designers, product managers, and software engineers
At Crafted, we believe that the best way to build undeniably good products is by leveraging Balanced Teams. These highly-collaborative units focus on three things when shipping software:
1️⃣ Will the user want or need to use this product?
2️⃣ Will the business to achieve its goals and objectives?
3️⃣ Will the product technically feasible to build?
Learn more about Balanced Teams
“I’ve launched multiple websites throughout my career, and Crafted was hands-down the easiest to work with because of their frequent communication and dedication to projects.”
— MARIE RITCHIE | Director of Marketing, Adswerve
Product Design
As advocates for the voice of the user, our job is to design software that is easy-to-learn, easy-to-use, and looks great.
Product Management
As advocates for the voice of the business, our job is to drive business results on the metrics that matter.
Software Engineering
As advocates for the voice of technical feasibility, our job is to deliver reliable, scalable, maintainable software.