Product Design Roles

Product design is an umbrella term that encompasses many different roles across the design spectrum, including user experience (UX) design, customer experience (CX) and user interface (UI) design.

UI and UX designs are often used interchangeably. UX design focuses on the journey and interactions through/with the product, whereas UI design focuses on the visuals of a product.

However, truly excellent product design goes beyond this list and focuses on the "delight" factor, too. Designers should also be asking themselves if a product delivers elements of joy, meaning will the user spend more time on a site or an app simply because it's fun to use.

Don't forget to check out more of our product design resources, such as our other Infographic: What Is Good Product Design, and our blog about prioritizing product design at your organization. Lastly, as always, the Crafted team is here to help you implement design best practices at your company. Don't hesitate to reach out today!