PROCESS

Our refined process ensures you will get the results you want, fast.

The following flow occurs at many levels. This represents the overall engagement view as well as more granular views for each major feature set of the project.

Problem Discovery

Problem Discovery

Focuses on generative research across stakeholders, customers, and employees. This phase will also include competitor research and industry analysis. The goal is to cast a large net to broadly understand the problem space through a diverse cross-section of wants, needs, and pain points.

Problem Prioritization

Narrows in on the most important problems to solve. Using insights garnered through generative research, the team balances business and user value with project constraints to maximize efficiency.

— Project Kickoff

Solution Validation

Solution Generation

Explores multiple lightweight solutions for the identified problems through evaluative research. The team derisks the project by inexpensively identifying solutions to pursue and running several low-fidelity experiments to validate their value.

Solution Prioritization

Iteratively refines the potential solutions through experiments and validation testing. Further balances how viable, feasible and desirable the solution is to pursue. The team is able to begin implementation with confidence and alignment on the right product to build.

Iterative Delivery

Iterative Delivery

The team rapidly iterates while deploying early and often to gather feedback from stakeholders and users. Through continuous acceptance testing and demos, the team immediately knows how to course correct. By delivering in small, manageable slices we nimbly and confidently deliver value.

— Devs Start